Rabobank New Visual Language Design 

IN60SECONDS - Style development  

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Rabobank approached In60seconds to create a new visual language for their Branding Identity. With a small team of designers we created simple but strong communicating visuals. Complex information can be translated this way with the power of visual communication. The general public will see the new visual style of Rabobank in the near future,  presented in commercials for television, social media and online. This way, the bank is taking an important step towards clearer communication with its customers. My part in this proces was to make the first style explorations and illustrations.

Made with Adobe Illustrator.

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Director: Coen Rens

Design: Mirjam Verhoog, Coen Rens, Gert Buist, Veronica Comin

Animation:  Coen Rens, Gert Buist, George Zestanakis

Producer: Talitha Snel, Arent Benthem

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