The Retrievers - KNGF guide dogs

AMBASSADORS - Character Design, Visual Development  

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For KNGF’s 90th anniversary, we helped craft a classic superhero-style animation, showcasing how guide dogs are real-life heroes for their owners. We had the pleasure of bringing the concept to life from start to finish, working on the design, animation, and visual storytelling with a fun, energetic approach.
Inspired by the bold, dynamic style of classic cartoons like The Jetsons, Powerpuff Girls, and Dexter's Laboratory, we combine their timeless appeal in the visual design of the guide dogs . This nostalgic style resonates across generations – kids love the fun, action-packed visuals, while adults feel the charm and memories of the past.

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Director: Nick Groeneveld

Agency: Selmore

Producer: Sophie van Kooten

Design: Mirjam Verhoog, Nick Groeneveld 

Animation: Irma Peniche Silva, Stefano Paron

Editor: Zon van Noordwijk

Colorgrade: Amy Besate

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