ASN Green Intentions

AMBASSADORS - Character Design  

​

In the storybook world of ASN, Ambassadors and Selmore Agency create these beautiful animated series. This time the new campaign was all about Sustainable storytelling and creating the ASN world fully in 3D. With the team, we create the whole ASN forest but also all new characters that will appear in future ASN commercials. We put a lot of love into the details to make them truly unique, like the “hipster” goat that is drying its wool socks, or the bird with shoes that rather walks than flies, or the little snail that has a solar panel attached to its roof.

​My role was to design the Elephants and the Bird. I've tried to stay close to their sustainable message. Little details like the shower-cap and the watch creates the visual story of the showering elephants who wants to save water in their own way. 

​​​

Director & Animation: Nick Groeneveld, Justin Blyth

Producer: Sophie van Kooten

Design: Mirjam Verhoog (Elephants, Bird), Peter Klijn (Snail), Nick Groeneveld, Maureen van der Hout (Goat, Moose) 

VFX & CG: Ralph Meijer, Johnathan Krijgsman, Tim Heikamp, Sjoerd de Greef, Puck van Vliet, Sil Bulterman, Jeremy Verf,

Micha de Graaf, Chris Klinkhamer

Editor: Bram Koopmans

Colorgrade: Amy Besate

​

​

Chris ​